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Deluxe Reading sold their
dolls or toys under a number of company names;
Deluxe, Deluxe
Reading, Deluxe Premium Corp, Deluxe Topper, Deluxe Toy Creations, Topper Toys & Topper
Corp. They are probably best known for the Dawn
doll series. Deluxe Reading dolls were sold in the
1950's - 1970's through supermarket's and are often referred to as Grocery
Store Dolls. They were an inexpensive alternative to department
store dolls, although
of similar quality. Some
of their dolls are unmarked, other markings they used were; A, AE, AHH,
AHHH, AHHK, SG, VH & 14R. Note: A, AE & 14R can be found on other manufactures dolls
as well. Here are some Deluxe Reading dolls we have found
1955-1970s
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1955 Little Red Riding Hood,
23" tall, vinyl head, rubber kapok stuffed body, rooted hair
blonde hair in braids, blue sleep eyes with real lashes, open
mouth with teeth, came with a book
and basket. Unsure if shown in original clothing.
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1955 Little Red Riding Hood,
23" |
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1957 Nancy Nurse, 24" tall,
stuffed soft miracle vinyl body, bending arms and legs, short washable
saran rooted hair, sleep eyes, came dressed in a white nurse uniform,
navy cape, white stockings and white vinyl shoes, came with some nurse's
accessories. |
1957 Nancy Nurse, 24"
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1958 Betty the Beautiful Bride,
24-30" tall, soft miracle vinyl, bending arms and legs,
washable saran hair, came with white bride gown, veil, lace
gloves, complete with simulated pearl jewelry (tiara and pearl
necklace), high heel shoes, descriptive plaque, blue wrist
tag, stain glass plaque and a 45 LP single record of Bing
Crosby's song "Because". The doll pictured is
marked on her neck: 108.
Also
dolls: Sweet Amy, Sweet Ann,
Sweet Gail (marked on neck: SG), Sweet
Judy, Sweet Rosemary, Darling
Debbie, Beautiful Gail and Cinderella - Some these
of these dolls were
dressed as bridesmaids in blue, pink or lavender ruffled
dress's similar to Betty's white bride gown, some have pierce ears with pearl earrings, these dolls are
all very similar and if out of costume and without a box or
wrist tag may be indistinguishable as to which doll it
originally was. Cinderella was dressed in a beautiful
pink ball gown. |
1958 Betty the Beautiful Bride,
30" |
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1958-1965 Candy
Fashion Doll, 20 & 24"
tall, all vinyl fashion doll, sleep eyes, rooted blonde bubblecut hair,
fully jointed body including elbows & knees, with high heel
feet, sold in grocery stores, made by Deluxe
Premium, had an extra outfits and dress forms, marked: 21HH.
An 18" Candy articulated doll was reproduced
@ 2006 by Charisma, along with her famous wardrobe.
See
also 1962 Pam Fashion doll, is the same doll as Candy only with
brunette hair and same markings.
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1958 Candy Fashion,
20 |
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1950's
Deluxe Fashion Parade Doll |
1950's - 1970's Deluxe Fashion
Parade Doll, Sweet Jane, and Miss
Canada, 20" & 24" tall, vinyl dolls with sleep eyes and
rooted hair.
See photo
of Miss Canada who is only marked with a small
bump on the lower back.
Photo courtesy Ms. Hasting
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1950's
Miss
Canada, 21" |
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1950-1970s
Fashion doll, 20" tall, rooted hair, sleep eyes, fully
jointed body, high heel
feet, marked: 14R
on back of neck, dressed in several different costumes.
Note: 14R
marked dolls were sold by several manufacturer's.
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Fashion doll,
20" tall |
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1958 Lovable
Louise, 20" tall, all vinyl, sleep eyes, saran bubble
cut hair style, high heel feet, lovely satin gown with big
picture hat.
1958
Lovable Linda, 20" tall, came in a beige dress similar to
Louise's shown here. |
1958 Lovable
Louise, 20" |
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1962 Pam Fashion Doll, 21" high
heel fashion model doll, part of the Candy dolls series, marked on
neck: 21HH and on lower back: AE. |
Photo N/A
1962 Pam Fashion Doll, 21" |
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1962 Suzy Smart,
24" tall,
vinyl head, sleep eyes, rooted blonde hair, hard plastic body, jointed
knees;
came with a plastic red, yellow and black desk chair and easel, she
wears a schoolgirl plaid jumper with white short sleeve shirt
and black ribbon tie, and a matching plaid beret with black
shoes, marked: D3-422. |
1962 Suzy
Smart, 24" |
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1963 Nancy Nurse, 20 1/2"
tall (similar to the Suzy dolls), battery operated talker, rooted
short curly hair, sleep eyes, unsure how she was dressed. |
1963 Nancy Nurse,
20 1/2" |
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1964 Penny Brite, 8' tall, all
vinyl, rooted short curly hair, painted eyes. See the Penny
Doll , fashions & gift set page.
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1964 Penny
Brite, 8" |
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1964 Miss Beauty Parlor, 25" tall, similar to the Suzy Smart doll,
came with a beauty parlor chair and supplies, rooted hair,
jointed knees, shown in original outfit. Marked:
D3-33.
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1964 Miss Beauty Parlor,
25"
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1964
Suzy Homemaker, 21" tall, hard plastic and vinyl body, jointed knees,
in her original yellow and red dress, rooted hair in a bob with bangs, sleep eyes, has chubbier limbs than
the slimmer doll below, jointed at neck, shoulders, hips and knees. Marked: Deluxe Reading
Co 1964.
Note:
Neither of these (2) homemaker dolls will do any house work for you, although there
were several home appliances available for purchase
separately; stove, beauty parlor chair, iron, vacuum etc., which maybe why they
needed two versions - a working woman and a trophy wife - course today
she could be called "Suzy Desperate Housewives".
Wow, she does remind
me of Bree Van de Kamp; played by Marcia Cross, well a young one, lol
;-) |
1964
Suzy Homemaker I, 21"
Marcia
Cross 2004 |
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1964-1967
Suzy Homemaker, Beauty Parlor version, 24" tall, hard plastic and vinyl,
jointed at neck, shoulders, hips and knees, rooted bubble cut hair-do, sleep eyes, red dress with short
sleeve white blouse, had separate accessories
of a Beauty Salon chair and a Hair Boutique that could be bought
separately.
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1964
Suzy Homemaker II, 24" |
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1964 Suzy Cute, 7" tall,
all vinyl, move her arm and the face changes expression, rooted blonde
hair, blue eyes, drink and wet doll, came in a yellow plastic crib
with three outfits. Additional outfits were available separately and
there was; a swing set, stroll, plastic dresser, carriage, bathinette
and feeding chair. Marked on head; Deluxe Reading
Corp./©1964/268/GX. |
1964 Suzy Cute,
7" |
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1965 Baby Boo,
21", a battery
operated doll, marked on back: CAT NO 1813 C DLR Corp. 1965
Made by Deluxe Reading Corp. and on head: 55 Deluxe
Reading 1965.
Baby Catch A Ball, battery operated
doll.
Little
Miss Fussy, battery operated doll, 18" tall.
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1965 Baby
Boo, 21" |
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1965 The
Go-Go's, all 6" tall, vinyl
dolls, bendable body, rooted hair, painted eyes (8 dolls in the
series); Brenda
Brush, Cool Cat, Hot Canary, Private Ida
(with spy case), Slick Chick, The Swinger, Tom Boy, Yeah Yeah
(stewardess). Marked:
1965 Deluxe Reading. Box has Topper Toys emblem on back.
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Photo
N/A
1965 Brenda Brush 6", an artist with paint brushes, palette
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1965 Cool Cat, 6", folk singer with guitar |
Photo N/A
1965 Hot Canary, 6" singer with
microphone |
Photo
N/A
1965 Private Ida, 6" with a spy
case
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1965
Slick
Chick, 6", with her black poodle
Photo
courtesy of Vicki |
1965 The Swinger, 6" a dancer with
bracelets |
1965 Tomboy, 6", has a black eye, came with her baseball bat |
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Photo N/A
1965 Yeah Yeah, 6", the stewardess |
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1966 Baby Magic, 18" tall,
sleep eyes, rooted hair, drinks, nurses, cries real tears and goes to
sleep by herself. Had a magic thimble that is magnetic.
There was also a Tiny Baby Magic, 10 1/2" tall in 1968. |
1966 Baby Magic,
18" |
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1969 Baby Peek
N' Play,
18" tall, battery operated or Baby Tickle Tears, 14"
tall. |
1969 Baby Peek "N Play,
18" |
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1970-1973 Dawn & Friends, 6"
tall, all vinyl doll with rooted hair. Other family dolls are: Angie,
Dale, Gloria, Long Locks and Jessica. Three male dolls
were later introduced, Gary, Ron and Van.
See the Dawn page for
more details.
These are the same size as Mattel Rock flower dolls and can share their
wardrobe.
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1970 Dawn,
6"
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1971 Smarty Pants, 18" tall,
hard plastic jointed body, talker with battery compartment in tummy,
rooted sort blonde hair, sleep eyes with real upper lashes, open slight
smiling mouth. Marked on neck: Topper Co. 19©71. (Made by
the sister company Topper Toys).
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Photo N/A
1971 Smarty Pants, 18" |
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