1940s Horsman Art doll
(E. I. Horsman) opened a toy company in New York city, NY USA (1865-present) and became
a leader in the toy industry.
In 1930 the Horsman company
acquired the Louis Amberg & Son doll company, their competitor and
continued to produce some of Amberg's dolls notably the Vanta Baby. In
October 1933 Horsman was purchased and became a subsidiary of the
Doll Manufacturing Company.
By the 1980s the Horsman name
was sold to an Asian company which produced dolls under the name Horsman
Ltd., that are today made in Hong Hong, China.
Vintage 1930-1940s Horsman Dolls
Items shown below are for reference
1930s Horsman Rosebud Doll, various sizes to 20"
tall, composition swivel shoulder plate head, jointed at
the shoulder, with tied on legs, cloth stuffed body with crier,
sleep eyes, open mouth with four upper teeth, dimples, mohair wig.
Doll mark Rosebud or unmarked, had a paper hang tag with it's name.
This Rosebud marked head mold was used on other Horsman unnamed dolls, too.
Rosebud Doll, 20"
Horsman Babs 12", Sue 14", Jane 17-18", and Nan
20" tall, Horsman's Patsy type competitor; all composition,
jointed bodies, molded painted hair, painted or sleep eyes, closed
painted mouth, all are unmarked. These are Horsman's
Patsy type competitors and replaced the above Peggy
dolls. Sue at 14" may have a body twist waist.
When identifying the Patsy look a likes,
try to match the molded hair curls and hair style.
Shown on left is a painted eye Babs, 11"
and on right is Sue 14", also with painted eyes,
wonder why they didn't mark these dolls, as
most of Horsman dolls were marked.
1931 Horsman Sue doll, 14"
Horsman Little Buttercup doll,
12" or Horsman Buttercup doll, 16-19" tall, first dolls have a composition
head and limbs with cloth baby body, in 1932
Buttercup's head was replaced by hard rubber so it became an all rubber doll,
came dressed in a lovely sheer dress with matching bonnet,
marked: E.I.H. Co., H
© C. or H c Co.
Photo courtesy of Flozdolz.
1938 Horsman Baby Buttercup doll, 11", all rubber
fully jointed baby doll with dark painted molded hair, brown sleep eyes, open
mouth. Doll mark © Horsman. Face mold looks similar to the
Sister and Whatsit dolls with an open mouth.
Little Buttercup doll, 12"
Horsman Jo Jo doll, 12" tall, all composition, came as both a boy or girl,
has molded hair underneath the mohair wig, Jo Jo has a long
mohair wig in pigtails, closed rosebud mouth, tin painted or sleep
brown eyes, doll mark Jo-Jo ©
1937 Horsman. Shown wearing original clothing.
Jo Jo doll, 12"
1937 Horsman Whatsit Dolls,
dolls are 14 or 16" tall, all composition with molded
hair, right arm is bent (like Patsy) came dressed in a cotton
dress with leather shoes; Jeanie has molded hair with a
small topknot, tin painted eyes, mama crier, Naughty Sue with a
topknot molded hair, Roberta with brown molded hair in
braids curled into a bun over each ear. Dolls are
marked with their Name © 1937 Horsman.
Doll shown is possibly
an earlier issue as she does not have the 1937 in the marking,
unless it is lower on the neck and didn't show in photo.
Horsman Whatsit Jeanie doll
1937 Horsman Brother doll, 21"
tall and Horsman Sister doll, 23" tall, both have composition head
and limbs, painted tin sleep eyes, molded hair, she with a small
topknot, cloth body. Both have comical faces with small puckered
closed mouth, hers more so than his Doll mark: Brother
or Sister © 1937 Horsman.
Photo's courtesy of
Ronsfancy, dolls are redressed.
Brother doll &
Horsman Sweetheart doll, A
Horsman Art Doll, 24 or 28" tall, all composition with
hard rubber unbreakable arms, jointed, brown mohair wig, green
sleep eyes, open mouth with six upper teeth. Horsman Sweetheart dolls
The Horsman ad reads: A
true reproduction of girls between the ages of 10 and 16, they
are dressed in the latest fashions, sculpted by the famous sculptor
Sweetheart doll, 24"
Horsman Art Doll
1939 Horsman Baby Precious doll, 18-21" tall, composition
flange head and composition wired on partial or full arms & upper
legs, stuffed cloth body with stitched hip joints, some dolls have a mohair wig
over molded hair, sleep eyes, closed mouth.
Doll marked A Horsman Doll. Baby Precious was produced in
hard plastic in 1950s and later. Also came in a black version.
Photo courtesy of Missycola
Precious doll 19"
Horsman Gold Metal
dolls, 13-18" tall, all composition, some have slim
child bodies others are chubbier toddlers, sleep eyes, closed mouth, some dolls came with a tag
that said "Gold Medal Doll" doll mark HORSMAN or
unmarked with a hangtag. See 1939 doll shown below, too.
1939+ Gold Medal Doll 18"
1939+ Horsman Gold
Baby doll, 16-24" tall (probably other sizes too), composition
flange head, arms & lower legs with cloth stuffed body or all
composition jointed body, molded painted hair beneath wig, sleep
eyes, open mouth with two upper teeth, some dolls are unmarked or
marked: A Horsman Doll.
Medal Baby doll, 21"
1940s Horsman Enchanting Eyes doll, 15-16"
tall (probably other sizes as well), composition flange head, full
or partial composition arms & legs, cloth stuffed body, brown
painted molded hair, sleep flirty eyes that also move side to side
(some have been found with stationary non-flirty eyes too), closed
Doll marked: A Horsman Doll.
1940s Enchanting Eyes doll, 15"
1940s Horsman Art Doll, 11" tall, all composition, molded
painted hair, painted side glancing eyes, open mouth, composition
jointed body, wearing original clothing bonnet & shoes.
Unknown how marked. Box states A Horsman Art Doll, # 4391,
doll probably had a hangtag as well.
Photo courtesy of
ca. 1940s Horsman Art Doll,
Horsman Bright Star doll,
12-20" tall, all composition, some have braided wigs, but their are
actually several doll molds that are all Bright Star dolls. Dolls are unmarked.
ca. 1944 Bright Star doll 16"
1946 Horsman Betty Bedtime doll,
18" tall, cloth body, composition head (with either molded
hair or wigged hair) lower arms and
legs, came in a box that converted into a bed for the doll to
sleep on, wore
a white dress with open eyelet weave, trimmed with ribbon,
matching bonnet, socks and shoes.
Photo on right
courtesy of Terri Robbins
Betty Bedtime doll, 18"
1949 Horsman Squalling Baby doll, 19" tall, soft vinyl head and limbs (vinyl
forearms, hands and legs to just above the knees), cloth
body, molded hair, painted blue squinting eyes, red angry painted
cheeks, wide open mouth - like it's crying or "squalling",
(sometimes) doll marked Corp.
Lastic Plastic 49.
1949 Horsman Squalling Baby doll, 16" tall, like the above doll, slight changes - only head,
hands and feet are vinyl, rest is cloth, this one is a squeaker, crier,
doll is unmarked, same squalling face. Note:
not everyone agrees that either Squalling Baby doll was made by Horsman.
Fleischaker Novelty also made these type squalling dolls.
Georgene Averill has an earlier
composition and cloth, Baby Yawn doll ca. 1930s, who has a yawning
face with the closed eyes and open mouth.
1949 Squalling Baby doll 19"
courtesy of Dorene
related horsman dolls 1904-1920s 1950s