was established in 1945 to present, by Harold Matson and Elliot
Handler in California, USA.
Best known for their Barbie and
Friends products, they had many baby type dolls, toys and wonderfully
innovative products that have enthralled many a child and continue to
captivate adults with their collector dolls and many products over the
See below for Mattel 1970s dolls identified.
Vintage Mattel 1970s Dolls For Sale - use the
ebay search box to type a specific
doll name, this is a category site
wide search, so be sure to include your search term plus Doll or anything
you may want to purchase.
Good luck we hope you find the doll of your dreams.
1970s Dolls Identified
Items shown below are for reference
1959-Present Barbie doll Family &
doll Friends, various sizes, see Barbie Menu for
details. Barbie dolls are of course still produced today, see this page for modern Barbie.
1970 Mattel Baby Love Light
doll, 20" tall,
stuffed one piece cloth body with plastic head and limbs,
rooted blonde hair, big blue eyes that light up when you
closed her hand around your finger, battery operated with
opening in dolls bottom, wearing turquoise blue cotton printed
pajamas with a lace placket and lace collar.
1970 Baby Love Light doll,
1970-1975 Mattel Baby Tender Love
20" tall, toddler body, one piece soft plastic stuffed body, rooted blond
hair, open mouth. Unsure if shown in original outfit. See the
other Tender Love dolls from this series.
1970 Baby Tender
Love doll, 20"
1970 Mattel Hedwig
Dr. Seuss character, talking doll, one piece cloth
stuffed body and head, yellow yarn hair.
1970 Hedwig doll
1970 Mattel Talk a Littles Toofums doll, 6" tall, pull string talker,
cloth stuffed body
with pink fabric hair, painted on face with one tooth showing
yellow print dress with lace trim.
There must have been a series
of these dolls as Amy Sayler has sent a photo of Talk
a Littles - Hi I'm Toofums, I talk! Amy tells us
this was the "baby" of the bunch and it says "I
want a hamburger" among other things. Photo
courtesy Amy Salyer.
Toofums doll 6"
Mattel Shopping Sheryl doll, 15" tall.
Shopping Sheryl doll, 15"
1971 Mattel Big Jim
doll or Mattel Big Josh doll,
(shown on left) both dolls are 9 1/2" tall, all plastic and
vinyl with painted facial features and molded hair.
1971 Big Jim doll,
1971 Mattel Cynthia
doll, 18 1/2" tall,
all vinyl, painted facial features, blue eyes, rooted blonde
Photo courtesy Robin Englehart.
doll, 18 1/2"
Mattel Grizzly Adams doll, 10" tall.
Grizzly Adams doll, 10"
Rock Flower dolls,
6 1/2 -7" tall, Dolls were; Heather (long blonde hair), Lilac
(light brown hair), Rosemary (black hair), Iris and Doug.
Came with a 45 rpm record.
See the Rock
Flower doll page
for details. Note: Rock Flower doll clothes are often confused with the Dawn dolls by Topper Toys, who are the same
Heather doll, 6 1/2"
1971 Mattel How the West Was Wondolls,
10" tall, shown is the Lone Wolf doll.
Lone Wolf doll,
1971 Mattel Talking Twin Kip
tall, vinyl and cloth, rooted hair, two upper and lower teeth are
showing, talker, marked: 1967 Mattel Inc, Japan.
1971 Talking Twin Kip doll,
Mattel Talk Up's dolls, 4 1/2"
tall, have bodies that could be pulled away from their heads to make
them talk. Their facial features are paper pasted on plastic heads.
The Talk Ups included Silly Talk (brunette doll), Funny Talk
(blonde doll), Dressy Talk (doll with orange hair who came with
seven different dresses). In addition, there were cartoon characters
made into Talk Up dolls including; Casper the Friendly Ghost,Donald
and Daisy Duck and Mickey and Minnie Mouse.
1971 Talk Up's dolls,
1972 Mattel Baby
Brother Tender love doll, 12" tall, white
or black doll, anatomically correct doll, marked with a date 1972 on
neck and body. Believe he is shown in original outfit.
Baby Brother Tender love doll, 12"
1972 Mattel Baby Dancerina
12" tall, wears the green and silver tutu, in photo at
bottom right, see also the Mattel Dolls 1960s page for the other
1972-1974 Mattel Cathy Quick Curl
15" tall, rooted blonde hair with copper wires that help to hold
the hair setting, blue eyes, came with hairbrush and curlers.
1972 Mattel Peachy doll and Her Puppets
17" tall, hard bodied pull string talker, rooted blonde hair,
wears a yellow dress, came with several puppets; a dog, bear unsure of
1972 Peachy doll,
1972 Mattel Saucy doll, about 16"
tall, baby type hard plastic and vinyl,rooted blonde curly
short hair, blue sleep eyes with lashes, makes about eight different
faces when her left arm is moved in a circle, think she was dressed in
a pink sun suit with pink and white check inset at neck.
1974 Mattel Baby That-a-way
about 15" tall, vinyl head with short rooted hair, painted facial
features, painted blue eyes, jointed plastic body, battery operated crawling
doll, dressed in a hot pink sun suit with white lace trim, head and body marked:
1974. Dressed in a red sun suit in 1982.
1974 Baby That-a-way doll,
1974-1978 Mattel Sunshine Family
Dad - Steve 9" tall, Mom - Stephie 9" tall, daughter
Baby Sweets 3"
tall, and the Grand Parents both, 9" tall.
See the Sunshine & Happy
also came as black dolls or Italian dolls, probably other
nationalities too, but these are all we have found.
Grandma and Grandpa Sunshine
were also sold separately from the "main" family. In
the last year they were produced, 1978, a new version was
released where Baby Sweets had "Grown Up" to be a
little girl doll and she now had a little brother (same mold
ca. late 1970s -
Mattel The Happy
Family dolls- were the black friends of the Sunshine Family
using the same molds. Just like the Sunshine Family, they
originally came with Dad (Hal), Mom (Hattie), and Baby Hon. The
Happy grandparents were also sold separately. Also like the
Sunshine Family, Baby Hon grew up to be a little girl and got
a new baby sibling in 1978. The little girl versions of Sweets
and especially Hon are probably the hardest to find of the
Sunshine Family line because they were only produced for about
The information and photo's is shared by Elizabmo,
Thanks for sharing!
1976 Mattel Baby Come Back
tall, vinyl head with short rooted blonde hair, painted facial features, brown
painted eyes, closed mouth, jointed body. Battery operated walker that
toddles off and comes back to you and then raises her arms up.
1976 Baby Come Back doll,
1976 Mattel Star Spangled dolls;
"Beautiful People and Moments in History Series", New England Girl,
#7940 Pioneer Girl - Sara Jane Benson, Southern Belle, (used the Sunshine
family adults) marked 1973 Made in Taiwan.
Mattel Honey Hill Bunch dolls,
4" tall, cloth dolls with vinyl heads and rooted hair, on one of
their hands is a piece of velcro so they could carry their accessory.
Dolls are: Darlin, Hayseed, I.Q., Little Kid, Slugger (or
Battie), Solo, Miss Chevus, Sweetlee, Curly Q, Irish Eyes,
Spunky, Sunflower, Rickety Rig and the dog Chum.
1976-1977 Mattel Welcome Back Kotter
(high school teacher character played by actor Gabe Kaplan) 9" tall dolls, several
character dolls from the TV show Welcome Back Kotter, on air
Other Kotter characters were
Sweathogs; Vincent Vinnie Barbarino (actor John
Juan Luis Pedro Philippo DeHuevos
Epstein (actor Roger Hegyes), Arnold Horshack (actor
Freddie Boom Boom Percy
Washington (actor Lawrence Hilton-Jacobs).
1976 Mr. Gabe Kotter doll,
actor Gabe Kaplan
1978 Mattel Baby Grows Up
tall, pull string makes the doll grow from an infant to a toddler, and
each has a set of clothing.
Baby Grows Up doll, 16"
1978 Mattel Charlie's Angels
11 1/2" tall, from the 1970s TV show, actress's were:
Farrah Fawcett, Kate Jackson, Sheryl Ladd and Jaclyn Smith.
1978 Mattel Debby Boone
doll,11 1/2" tall, celebrity recording star, actress and
author. Best known for her 1977hit record - You Light Up My
Life. Debby is the daughter of Pat Boone and Shirley
Lee Foley Boone.
1978 Debby Boone doll,
1978 Mattel Donny
Osmond doll or Marie Osmond doll,
1979 Mattel Jimmy Osmond doll, 10" tall.
Osmond dolls, 12"
Mattel Guardian Goddess dolls, 11
1/2"-12" tall, Moon Mystic and Sun Spell, arms go up and down,
costume comes off to reveal a Super Girl outfit. Separate
outfits were also available. HTF.
doll 11 1/2"
1979 Mattel Gorgeous
Creatures Princess Pig doll, 7 1/2"
tall, all cloth stuffed body, dressed in a pink formal gown with big
picture hat, black fishnet stockings & black high heel
1979 Princess Pig doll,
Additional vintage 1970s Mattel dolls not shown
1972 Mattel Kiss N' Tell doll, 15"
tall, cloth stuffed body, talker doll.