SEARS HAPPI-TIME DOLLS
Dainty Dorothy doll
Sears, Roebuck and Company is a catalog company that began in 1886. We'll
leave Sears catalog history to other web sites and just stick to the dolls Sears offered over the years.
It's unknown exactly when
they began offering toys and dolls in their catalogs, but certainly as early as 1901 and perhaps even earlier.
Sears used the trade
name of "Happi Time" for their line of dolls and toys and is the name found
on the boxes. Since Sears is not a manufacturer,
dolls or toys will bear the marking of the original maker or unmarked.
Unfortunately for us, many of the original Sears ads do not always state who the
original doll maker is, some dolls were made exclusively for Sears and many
of the dolls were also available though other sources.
The T. Eaton Company
in Canada sold many
of the same dolls as Sears.
Antique to Vintage Sears Catalog Dolls Identified
1910-1922 Sears Dainty Dorothy doll, 18 1/2-29" tall,
bisque head, open mouth with teeth, sleep eyes, real eyelashes,
wigged, bisque lower arms, kid riveted jointed body, papier
mache legs, paper label on chest, first made by Kestner
doll mold 7043, then
by Simon & Halbig doll mold 1080
and Armand Marseille doll mold 370.
Shown top of page; Sears 1916 Dainty Dorothy doll, 20 1/2" by
Armand Marseille, bisque head and lower limbs, doll
mold 370. Later dolls
have bisque or celluloid heads with kid jointed
bodies, as noted below. Also sold by T. Eaton & Company of Canada.
1916+ Sears Feather Light Kid Dolls, 14 1/2, 16 1/2, 18
1/2, 24 3/4" tall, identical to the above named doll with a celluloid
head, forearms, hands and lower legs. These dolls are much lighter weight
than the dolls made with bisque.
1916 Sears Feather Light Kid Doll ad
1914+ Sears Daisy Dimple Doll or Sears Sunshine Doll, bisque or
composition shoulder head, pin jointed kid body with cloth lower
legs, bisque lower arms. Paper label on chest:
Daisy Dimple or
Sunshine Doll, Copyright 1910 by Sears Roebuck and Co, Germany.
Composition heads made by and marked Century Doll or
bisque heads made by and marked Armand Marseille
Ernst Heubach of Koppelsdorf or JD
1914+ Century Sunshine Doll, 16", composition head
1914-1919 Sears Baby Ruth Character dolls, 8, 9, 10, 12-12 1/2, 14, 18 and 20" sizes, bisque
head with mohair wig, sleep eyes, slight open mouth?, papier mache (composition)baby body
jointed at the neck, shoulders and hips with bent baby limbs, came dressed in a
lace and ribbon chemise. Also sold
by the T. Eaton Company of Canada.
Sears Baby Ruth Character Dolls ad
and 1931 Sears Effanbee Mary Jane doll, 16, 18, 20 or 24" tall, all
composition, ball jointed body, jointed at the neck,
shoulders, elbows, wrists, knees and hips, moving sleep eyes
some can be painted, real human hair wig, came dressed
in various lace and ribbon trimmed voile dresses.
From what we can tell, this was
the only doll Effanbee
sold that had this all composition ball
1921 Sears F & B Mary Jane doll ad
1921 Sears Amberg Walking Dolls,
19 1/2, 22 1/2 & 28 1/2" tall, all composition jointed bodies
(except the smallest size, which has stuffed cloth legs), sleep
eyes, mohair wig. Came wearing cotton voile dress with
lace trim, matching bonnet, fitted underwear, socks and shoes.
Doll was manufactured by Louis Amberg & Son. Dolls
are unmarked or marked:
L.A. & S. 1919
1921 Sears Amberg Walking Doll ad
1921 Sears Beautiful Long Curls doll,
14, 16, 18, 20 & 24" tall, (dolls description, thus she was not
sold as a "named" doll), composition shoulder head and limbs,
strong stuffed cloth body plump, jointed at the shoulder and
hips. Sleep eyes, closed mouth, good human hair wig with
long curls, dressed in a fine quality voile dress with plaits
and dainty lace trim, excellent underwear, stockings and shoes.
Doll manufacturer unknown.
1921 Sears Beautiful Long Curls doll ad
1921 Sears Charming Lucille doll,
24" tall, composition shoulder head, cloth stuffed body and
legs, composition arms, sleep eyes, human hair wig with long
curls, dressed in silk and cotton mull gown, matching stunning
hat, good underwear, fine stockings and shoes. Manufacturer
1921 Sears Charming Lucille
1921 Sears Darling Babies doll,
14 3/4, 16 or 18 1/2" tall, (dolls description, thus she
was not sold as a "named" doll), composition heads, cloth
stuffed body and limbs, sleep eyes, molded hair. Came
dressed in cotton lawn dress with lace and rosette trim,
matching cap, slip, diaper & knitted bootees. Doll maker
1921 Sears Darling Babies doll ad
1921 Sears Goldilocks doll, 13
1/2, 17, 20 & 22" tall, "The Fairy Tale Dolls", all composition
doll, jointer body at shoulders, neck and hips, golden curled
blonde mohair wig, sleep eyes, dressed in a white lawn dress and
chemise, a bright yellow sateen pinafore with appliquéd three
bears on front, yellow and white matching bonnet, white socks
and black slippers. Doll maker
1921 Sears Goldilocks
Flirt doll, Flossie Flirt Junior doll, 14-23" tall, 1928 Sears ad states: "Americas
best known Ma-Ma doll", rolls her flirty eyes from side
to side, winks and blinks her sleep eyes, marcelled parted mohair wig, composition head, smiling
open mouth with teeth, soft rubber arms and hands, cloth body and
legs stuffed with cotton. After 1926 some Flossie dolls have eyelashes,
hands are either rubber or composition, legs are composition. In 1929 Flossie's
rubber arms are unpainted.
1926-1929 Ideal Vanity
Flossie or Gay Flossie, 20" tall, same doll
came with comb, mirror & other vanity accessories, available
as a premium for Needlecraft magazine in 1927.
Photo courtesy of Flozdolz.
1928 Sears Ideal Flossie Flirt doll ad
1923 Sears Ideal Snoozie
Smiles doll, 16 1/2" tall, "This is the doll that made
Queen Mary smile", she had her picture taken (1924)
holding the two faced doll. Composition head and partial
composition limbs, stuffed cloth body, crying face has painted
eyes and tear, smiling face has sleep eyes, two voices a mama
& a crier, wore a linen romper dress with nursery figures
& matching hat, doll is unmarked, made by
Doll & Toys.
1923 Ideal Snoozie Smiles doll 16 1/2"
1926 Ideal Ideal Suck a
Thumb doll, 13-15" tall, composition head and legs,
soft rubber arms, molded hair, open mouth to accept a
pacifier, "She cries, sleeps and enjoys her
pacifier", wore an white organdy dress. Doll marked Ideal
inside a diamond, U S OF A in outside corners.
1926-1930 Ideal Baby Smiles doll or Ideal Smiles doll,
same as above doll, now with flirty eyes. Also sold thru Borgfeldt. In 1930+ this doll was
1926 Sears Ideal Suck-A-Thumb doll ad
1928-1940 Sears Ideal Cuddles
Ideal Sally-kins doll, 14-27" tall, composition head, arms,
legs (some limbs are rubber), cloth kapok stuffed body, molded
hair, tin flirty sleep eyes, with lashes, open mouth with
upper & lower teeth, tongue, mama crier, wore an organdy
dress, bonnet and rubber panties, (Little Sister has flannel
diapers). Made by Ideal.
Sears Ideal Cuddles doll ad
1929 Sears Tootsie doll, 14" tall, Patsy type look a like, all composition
socket head with jointed body, some may have a body
twist waist, molded painted hair,
large painted brown eyes, doll is unmarked. Note: This doll was
also called Boots doll by Horsman, Jimmie doll or Dimmer
doll by Averill, both dolls are unmarked and the Maxine Doll
Co. named their doll Mitzi and is marked with her name,
1929 Sears Tootsie
1931-1934 Sears Ideal Ticklette doll or
Ideal Little Tickle Toes doll, 13" tall, little
sister to the Tickletoes doll, composition head, soft rubber arms
and legs, voice crier in each leg, separate squeaker in body,
sleep eyes, wore an organdy dress with bonnet. Made by Ideal.
1931 Sears Ideal Ticklette
Sears Ideal Honeysuckle doll, 11 1/2 -16 1/2" tall, hard rubber head,
soft rubber body, sleep flirt eyes, drink wet, squeaker voice
in legs, can feel the dolls ribs, had an additional 10 piece
layette available separately, Made by Ideal.
shown on left
1932-1938 Sears Ideal Honeysuckle doll ad
1934-1940 Sears Ideal Shirley
Temple doll, 11, 13, 16, 17, 18,
20, 22, 25 & 27" tall,
wigged with 56 ringlet curls in shades of blonde, hazel
eyes, real eyelashes, painted lower lashes, open smiling mouth
with six teeth, came in outfits that were replicas from her
movies designed by Mollye Goldman (1934-1936), all the dolls came with a
Shirley photo and pin. Made by Ideal.
Sears Ideal Shirley Temple doll ad
1935 Sears Ideal Shirley
Temple Baby Doll, 16, 18, 20-22, 25 & 27" tall,
Sears Exclusive doll - composition shoulder plate head with
composition or rubber arms and composition lower legs, cloth
kapok stuffed body, hazel glass-like flirty sleep eyes, open mouth with tongue
and teeth, those famous dimples on her cheeks, came wearing an
organdy dress with matching bonnet. Marked on head:
Shirley Temple. Made by Ideal.
1935 Sears Ideal Shirley Temple Baby doll ad
1940 Sears Baby Sunshine Doll, 18-26" tall, she's as big as a real
baby, cloth stuffed body, composition
head, chubby arms and dimpled legs, molded painted hair, glass like sleep eyes, real eyelashes,
slightly open rosebud mouth showing her red tongue and white teeth. Baby Sunshine doll is a
Good Quality Sears Exclusive doll, she came dressed in a genuine cotton
Esmond blanket cloth coat stitched with baby blue yarn and bonnet with fluffy
maribu trim, organdy dress with real lace trim, dainty slip, of course she wears
rubber panties (all babies do), cotton socks and bootees, it is unknown how
or if she is marked or who is the actual doll maker. Sears, Roebuck, & Co.
1940 Christmas catalog, page 61
1940 Sears Baby
Sunshine doll ad page 61
1940 Sears Miss Sunshine . . the Wardrobe Doll, 18" tall, lifelike sleeping
eyes, real eyelashes, cloth body with composition inside jointed arms, legs and head,
Mama cry voice, human hair wig. Miss Sunshine wears a printed dress and
ribbon tied bonnet, undies, rayon socks, and tie shoes, plus to go calling a
coat and hat, rainy days a rubber hooded rain cape, a hostess gown and a three
piece playsuit. Doll alone is
worth $2.00 - now $1.98. Actual doll maker is
unknown. The 14" Miss Sunshine, lower right in ad, also came with a
wardrobe. Sears, Roebuck, & Co. 1940 Christmas catalog, page 60
1940 Sears Miss
Sunshine . . the Wardrobe doll ad, page 60
1940 Sears Dorable Baby Doll, 17, 18, 20, 21, & 25" tall, composition
tilting head, rolling flirty glass like eyes, real eyelashes, parted open mouth,
Magic Touch skin with separate fingers and toes, dimpled arms and legs, cloth
stuffed body, wears an organdy dress with ribbon rosettes, be ruffled bonnet,
lacy slip, rubber panties, rayon socks, tied bootees. it is unknown if or how
the Dorable Baby doll is marked or the actual doll maker. Sears 1940 Christmas catalog,
1940 Sears Dorable Baby doll ad, page 66
1940 Sears Baby Marie Doll, 14, 18, 20 or 25" tall, cloth stuffed body, composition
head and limbs, molded painted hair, glass like sleep eyes (18" has flirty
rolling sleep eyes), real eyelashes, open mouth with red tongue and white teeth,
famous Poppa-Mamma voice, at last Daddy gets a break . . . this lovable baby
cries for him, too. The most talkative, the most talked about doll of the
year. Baby Sunshine doll is a Better Quality Sears Exclusive,
she came dressed in an lace trimmed organdy dress and ruffled bonnet, rubber
panties, rayon socks and bootees, it is unknown how
or if the Baby Marie doll is marked or the actual doll maker. Sears, Roebuck, & Co.
1940 Christmas catalog, page 63. Note: The Baby Marie doll,
probably uses the Papa-Mama duel voice invented by Alexander Kravits
on 9 September 1937).
1940 Sears Baby
Marie Doll ad page 63
1942 Sears Miss Marie Doll, 19, 21, 22" tall, all composition jointed body
for the 21- 22" doll, cloth body with
composition head for the 19" doll, human or mohair wig, sleep eyes - the 21"
doll has flirty eyes - real upper eyelashes, open mouth with
teeth. This is possibly Horsman's Bright Star doll, which used several
different head molds over the years. Sears Miss Marie doll is unmarked,
as is the Bright Star doll.
Sears, Roebuck, & Co. 1942 Christmas catalog, page 62
1942 Sears Miss Marie doll ad
1952 Sears Kit Ready to dress, miniature Dress Me dolls, 7 1/2" tall, two
hard plastic dolls jointed at the shoulder and neck, glued on mohair wig, sleep
eyes, painted molded shoes, came wearing a two piece bra and panties, also 16
outfits in two color booklets to design and sew native outfits for the dolls and
two doll stands.
Miniature Dress Me dolls
1952 Sears Miniature dolls; Bridesmaid, Groom, Bride,
7 1/2" tall, hard plastic dolls jointed at the shoulder and neck, glued on
mohair wig (except the groom), sleep eyes, real eyelashes, painted molded
shoes, came dressed in luxurious finery, girls have panties and crinoline half
slips. $1.79 each. See next for other half or doll ad.
Miniature dolls; Bridesmaid, Groom, Bride, 7 1/2
1952 Sears Miniature dolls; Nun, Cowboy, Cowgirl, 7 1/2" tall, hard plastic
dolls jointed at the shoulder and neck, glued on mohair wig (except the Nun,
cowboy), sleep eyes, real eyelashes, painted molded shoes, came dressed in
luxurious finery, girls have panties and crinoline half slips. $1.79 each.
Miniature dolls; Nun, Cowboy, Cowgirl, 7 1/2"
1952 Sears Modern Miniature dolls; Mary Hartline, 25th Century Space
Dale and Tom Corbett, 7 1/2" tall, jointed at neck and shoulders hard
plastic washable dolls, sleep eyes. (Ideal) Mary Hartline is
dressed in her red dress with panties, blond saran wig, painted boots. (A
& H Marcie dolls)
Dr. Joan Dale has a mohair wig, dressed in a rayon taffeta space suit dress
with spangled cuffs, fancy belts, removable leatherette boots. Tom
Corbett has painted molded hair. Music stand sold separately.
Corbett & Dale are from the 1950-1955 Tom Corbett Space Cadet television show.
Dr. Joan Dale
Tom Corbett doll 7 1/2"
Sears Eegee Cuddle-bun Doll, 18 or 22" tall, one piece cotton
stuffed vinyl skin body, jointed at the neck only, molded hair
with a ribbon, sleep eyes, coos, closed mouth. Dolls sold at Sears and
would have come in a Happi Time marked
box, doll marked Eegee.
1956 Sears Eegee Cuddle-bun doll ad
1957 Sears Sweet
Sue Bride doll ad
Sears American Character Sweet Sue Doll, 14
or 20" tall, vinyl head with rooted hair, sleep eyes,
closed mouth, hard plastic jointed body, some have a jointed
ankle or flexible foot with high heel feet. Came dressed
in gowns & day dresses named. Sweet Sue doll is marked
American © Character or
1957 Sears Sweet Sue - Sunday Best doll &
Sweet Sue Collegiate doll ad
Sears Sweet Sue Tea
Time doll & Sweet Sue Romantic doll ad
Sears Valentine Ballerina doll,
10 1/2" tall, Sears Exclusive
shipped in a Happi Time marked box, hard plastic body with vinyl
head and rooted hair, arms have a slight bend to simulate a
dancers pose when raised, various styles and colors, sleep eyes,
jointed at neck, shoulders, waist, hips and knees, high
heel feet, usually dressed in a ballerina costume; tutu and
rubber capezio like ballet slippers with ribbon ties, but also
other outfits with high heel shoes were available, came with a
toe stand with knob so she "danced", doll marked on neck
11VW. Made by the Valentine Doll Company.
Sears Valentine Ballerina doll 10 1/2"
Sears Valentine Holiday Walking Ballerina doll, 18" tall, ballerina doll with wardrobe
& trunk, consisted of the
doll with vinyl head and arms, hard plastic jointed body
with jointed knees and ankles, rooted hair usually in a
ponytail or bun style, several different hair colors, high heel
feet, came in a trunk with blue, white & silver tulle
& nylon tutu, two dresses; a citrus green
with an imprinted design in the fabric black velvet ribbon
trim, a melon short sleeveless evening gown in taffeta with
white trim, matching panties, (backs close with white metal
donut snaps) high heel shoes, pink ballet slippers, flat black
shoes, pink nylon hose, long white nylon
gloves? Made by the Valentine Doll Co.
Bottom photo is shown a
version that came without the trunk or citrus green dress,
also a Family of Four; Mother and three children
dressed in their Sunday best, matching red outfits, which also
came in blue. Made by the Valentine Doll Co,
and sold thru Sears.
Sears Valentine Holiday Ballerina doll ad
1957 Sears Valentine Mother doll & three children
1957 Sears Valentine Walking Bride doll, 20" tall, all vinyl doll, head with rooted hair,
jointed body with walking legs and high heel feet, sleep eyes, real
eyelashes, closed mouth. Dressed in her white taffeta and lace bride gown, slip, panties,
veil, bouquet, hose and white high heel shoes. This Walking Bride doll would have come in a Sears Happi Time marked box.
1957 Sears Valentine Walking Bride doll ad page 186
1957 Sears Ideal Saucy
Walker doll, 16 or 22" tall, vinyl head with a hard plastic body, rooted saran
hair, sleep eyes, closed mouth, came dressed in a coat with
bonnet, cotton print dress, nylon white socks with two pairs
of plastic shoes with straps. Saucy walker
dolls were made by Ideal is marked Ideal Dolls
W16 or Ideal Dolls W22.
1957 Sears Ideal Saucy Walker doll ad
Sears Honey Mates doll, 36" tall, Patti Playpal type, vinyl head with rooted hair in
various colors and hair styles, hard plastic jointed body and limbs, sleep
eyes, closed mouth, came in various outfits, doll is marked: Horsman
1959. Horsman who
produced this doll called her Princess Peggy.
1959-1962 Sears Honey Mates doll 36"
curly hair style
1967 Sears Mini Martian dolls, 4 1/2"
tall, all vinyl, rooted hair, painted facial features, closed
smiling mouth, heart shaped cheek blush - six dolls in the
series: Professor Pook (painted glasses, white books),
Marti (Space Boy), Mini (silver cape), Bonnie
(silver sarong, silver boots), Meri (white boots),
Teenie (tent dress).
Dolls were are marked: J. Swedlin, Inc. 1967 Made in
Japan. Made exclusively for sale at Sears.
The Gund Company 1898-1925 was founded by
Adolph Gund, he retired in 1925 at which time he sold
the company to Jacob Swedlin, a family-run business & long time
licensee of the Disney Company.
1967 Sears Mini Martian, Marti doll, 4 1/2"
Additional Sears Happi Time
Dolls not shown
Majestic dolls, 8-30" tall, composition ball joined body,
jointed wrists, sleep eyes, open mouth with teeth, wigged, these
could be made by Edmund Ulrich Steiner, the Majestic
dolls were also distributed by Samstag & Hildner and
Louis Wolf & Co.
1911-1928 Sears WearWell Doll line, Violet Doll, best quality dolls with
unbreakable Minerva metal heads, sizes 14
1/2, 17, 20" tall, with glass sleep eyes and mohair wig. WearWell
Doll, Minerva metal head, 12 1/2, 13 1/2, 15 1/2, 17 1/2" with painted eyes,
no wig. The WearWell line also included Minerva metal head
1916 Sears Baby Rose Doll, 17" composition head and hands,
molded painted hair and facial features, cloth stuffed baby body.
1916 Sears Miss Janet doll, Sears Robbie Reefer doll, 15
1/2" tall, composition head, hands and lower arms, molded painted hair, cloth
stuffed bodies jointed at the shoulders and hips.
1916 Sears Prize Baby doll, the Lifelike Darlings, 10 3/4,
14 1/2, 17, 19, 21" tall, composition head and hands, molded painted hair and
painted facial features, cloth stuffed body jointed at the shoulders and hips
with bent baby limb flesh colored legs, wore a dress, bonnet, three largest size
dolls have felt bootees, two small dolls have bare feet.
1916 Sears Violet doll of the violet eyes, 16 1/2" tall,
composition head with molded painted curls, violet painted eyes, closed mouth,
cloth stuffed body jointed at shoulders and hips.
1920-1922 Sears Maybelle Doll, 24 1/2, 26 1/2" tall,
bisque head, sleep eyes, real eyelashes, mohair wig, imitation kid leather jointed body, including her
wrists, Bell Brand doll made by Belle Toy Company.
1920 Sears Sam doll and Sears Shoe Button Sue doll, 15"
tall cloth rag dolls made by Jesse McCutcheon Raleigh.
1926 Sears Baby Sunshine doll, composition with molded
hair, painted eyes, part of the Sears Happiness line of dolls. See 1940
1932-1939 Sears Ducky doll, 11
- 19" tall, composition head, rubber body and limbs, tin
sleep eyes (except the littlest size they were painted), open
mouth, legs had squeakers, came with a suitcase, diapers,
bottle and accessories. Made by Ideal.