Shindana Toy Company 1960s-1980s
Shindana Dolls with a Difference - from the mid-1960s through part of the 1980s, a South Central Los Angeles cooperative venture sponsored several projects to assist inner-city blacks toward self-sufficiency. Operation Bootstrap businesses included the Shindana Toy Company, where assembly-line workers made ethnically correct black dolls.
For a period
of time Shindana continued to broaden its doll line and pioneered the
making of multicultural dolls before they were trendy. The Chase
Manhattan Bank Corporation, as well as Mattel Toy Company financed a
portion of their business.
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