Advertising Dolls Identified 1950s-1970s

1950s Colgate Palmolive Vel (dishwashing) or Fab (laundry) Detergent Doll, 9" tall, hard plastic jointed body, sleep eyes, No molded lashes, blonde mohair wig,  wore a short pink dress with white trim tyied at the waist with ribbon, white nylon socks and white vinyl slip on shoes, mail in premium doll shipped in a plain brown mailing box. 

1950s Colgate Palmolive Vel or Fab Detergent Doll, 9"

1951 Colgate-Palmolive Fab, Princess Doll, 5 1/2" tall, dress me type all hard plastic doll, stationary non jointed legs, sleep eyes, mohair wig.  Advertising doll for Colgate-Palmolive Fab soap detergent.

1951 Colgate-Palmolive Fab,

Princess Doll, 5 1/2"

1952 Colgate-Palmolive Fab, Incline Walking doll, 6" tall, all hard plastic, jointed at the hips, painted molded blonde hair, blue side glancing sleep eyes, closed mouth, dressed in a sleeveless red and white polka dot dress, painted white socks and black shoes.  Doll marked on bottom of her foot PMA.  The Incline walking doll was made by Plastic Molded Arts.  Advertising doll for Colgate-Palmolive Fab soap detergent.

1952 Colgate-Palmolive Fab

Incline Walking doll, 6"

1953 Ideal Miss Curity doll, 14" tall, hard plastic jointed body, sleep eyes, saran wig, white nurse outfit, first aid kit and book, the Miss Curity doll uses the Toni body and markings. Curity is a trademark of the Kendall Company.

1953 Ideal Miss Curity doll, 14"

1953-1954 Inez Holland House for Luster-Creme Shampoo Starlet Doll, 8" tall, hard plastic jointed strung body, sleep eyes, molded lashes, blonde mohair wig, molded T strap shoes, wore a pale pink flowered taffeta long gown, came with a wardrobe. 

1953-54 Inez Holland House for Luster-Creme Shampoo Starlet Doll, 8"

1955 Colgate-Palmolive Fab Walking Doll, is a hip pin walker doll, made by Virga Lucy doll, 7 1/2-8" tall, Ginny type doll, Lucy is all hard plastic with a jointed body, glued on golden blonde wig, sleep eyes, closed mouth, dressed in a purple sleeveless bodice with attached large colorful polka dotted skirt, white shoes.  Fab soap box tops mail in premium for the doll.  Advertising doll for Colgate-Palmolive Fab soap detergent.

1955 Colgate-Palmolive Fab

Walking doll, 7 1/2-8"

1955-1958 Sun Rubber Gerber Baby doll, 11-13" and 18" tall, made of all rubber, with molded hair and open mouth, designed by Bernard Lipfert, marked on head: Gerber Baby © Gerber Products Co and on back: Mfg. by the Sun Rubber Co. Barberton, O., USA Pat. 2118682 Pat. 2160739.

1950s Sun Rubber Gerber Baby doll, 13" 

1956 Joy Dish Soap Doll, 8" tall, head turning walking doll, jointed hard plastic body, wigged, sleep eyes, closed mouth, molded painted white shoes, a Dress Me type doll.  Advertising doll for Proctor & Gamble, P & G Joy dish soap.  Actual doll maker unknown.

1956 Proctor & Gamble

Joy Dish Soap doll, 8" 

1956 Horsman Lifesaver Candy Doll, 11" tall, has the Betty one piece vinyl stuffed body jointed only at the neck with the Ruthie or Betty vinyl head mold, rooted hair in the pastel colors of: pink, green, or blue,  sleep eyes, came with a miniature roll of Lifesaver candy attached at the doll's neck.  Doll shown has pink pastel hair and is in her original clothing, doll marked on neck Horsman 20.  Advertising doll for Lifesaver Candy a subsidiary of Kraft Foods.

Photo courtesy of Purple-peep.

1956 Horsman Lifesaver Candy Doll, 11"

1956 Citro Polly Ponds Beauty Doll, 24" tall, hard plastic jointed walker, blonde mohair wig, sleep eyes, closed mouth, advertising doll for Ponds Cold Cream products, wearing her original striped jumper, made by Citro Manufacturing Company of New York US. Doll is unmarked.

There is another 24" tall fashion type doll, with a one piece stuffed vinyl body, that was called Citro Polly Pond's Bride doll sold for $21.95 originally, doll marked 1325-1, Made in USA on neck  and an 8" tall hard plastic jointed doll named Citro Polly Pond's Bridesmaid doll, each dressed accordingly, came with a beauty kit, and are different dolls altogether.

1956 Citro Polly Ponds Beauty Doll, 24"

ca. 1956 Nasco Miss Pepsodent doll, 16" tall, vinyl head with rooted hair, sleep eyes, open mouth with teeth that roll to change from yellow (when laying down) to white (when standing upright), one piece magic skin body jointed only at the neck, doll marked Ae or AE.  Advertising doll for Unilever's Pepsodent toothpaste.

ca. 1956 Nasco Miss Pepsodent doll, 16"

1957 Colgate-Palmolive Fab, Picture Doll, a Virga non walker Lucy doll, 7 1/2-8" tall, Ginny type doll, Lucy is all hard plastic with a jointed body, glued on pale blonde wig, sleep eyes, closed mouth, dressed in a pink short sleeve taffeta dress with light blue ric rak trim, straw hat with pink ribbon, pink socks, pink rubber shoes.  Fab soap box tops mail in premium for the doll, plus three other outfits; Wedding Ensemble, Daytime Dress, Sleepy-time Lounge outfit.  Advertising doll for Colgate-Palmolive Fab soap detergent.

1957 Colgate-Palmolive Fab,

Virga Lucy Picture Doll, 7 1/2-8"

1958+ American Character Toni doll, 10, 14, 20 and 25" tall, Gillette advertising doll for Toni hair care products, fashion lady doll with high heel feet, she has the same face mold as Sweet Sue Sophisticate; vinyl head with rooted hair, plastic body jointed at the neck, shoulders and hips, the 25" size has a twist waist, slightly smaller bust line than Sweet Sue Sophisticate, the 10" size doll came came in beautiful 1950s style outfits, also sold separately.

Earle Pullan also sold a similar doll, at least in the 24-25" size, it's unknown what Pullan named her.

1958 Toni doll, 10" 

1960s Little Sprout cloth doll, 10 1/2"

1961-1964 Chase Eskimo Pie Boy, (the trade name was used since the 1930s), 15" tall all printed fabric cloth doll, manufactured by the Chase Bag Company.

1960s Chase Eskimo Pie Boy doll, 15"

1962 Kellogg's Cereal company in Kalamazoo, Michigan US, distributed more than 5 million dolls of various kinds, here is one of their promotions.

1962 Linda Lou doll, 8-10" tall, Fluffy type look a like doll,  hard plastic jointed body, vinyl head with rooted hair, sleep eyes.  This doll was sold by a multitude of different companies as their own brand redressed.  Effanbee as Fluffy and so marked, others without the Effanbee marking: Allied-Grand called her Bonnie marked AE, Mary Hoyer named and sold this doll as Margie (no freckles), Mollyes called her Perky, Sayco named their doll Cute Carol, Pullan, and Valentine used her for the 13" tall Perfect Patient doll and possibly others. 

1962 Kelloggs Linda Lou doll, 10"

1963-1964 Knorr Soup dolls (a Danish Company), 7 1/2" tall, set of two dolls (male & female) dressed in various country costumes, made of hard plastic.

1960s Knorr Soup dolls, 7 1/2"

1964 Kelloggs Calico Lassie doll ad

1967 Arrow Rubber  & Plastics Gerber Baby doll, 14" tall, all vinyl, sleep eyes with lashes, molded, painted brows and hair, squeaker, open mouth, drink wet doll, same as prior Gerber doll without dimples on cheeks, doll was discontinued after a short time, doll marked on head Gerber Baby © Gerber Products Co 1966. 

1967 Arrow Rubber & Plastics Gerber Baby doll 14"

1970s Texaco Cheerleader, 11 1/2" tall, plastic and vinyl teenage fashion type doll with a jointed body, painted eyes, rooted hair, came with a wardrobe.  It is unknown who actually produced this advertising doll for Texaco.

1970s Texaco Cheerleader doll, 11 1/2"

1972 Horsman Little Debbie doll, 11" tall, vinyl head with rooted hair, painted upper eyelashes, open smiling mouth, jointed plastic body, dressed in a short sleeve blue & white check gingham dress, white apron pinafore with her name of front Little Debbie, matching straw hat with edges bound in gingham, white socks & black shoes. 

Made by Horsman for "Little Debbie Snack Cakes" 25th anniversary, doll marked on head Horsman Dolls Inc. 19©72.  This same face mold was also used on other Horsman dolls 1970s-1980s.

1972 Horsman Little Debbie

Snack Cake doll, 11"

1971 Hasbro Bonnie Breck doll, 9" tall, vinyl and plastic jointed body, long rooted hair, high heel feet, wearing long blue prairie style dress, doll marked Made in Hong Kong.  Advertising doll for Breck Shampoo made by Hasbro.

1971 Hasbro Bonnie Breck doll, 9"

1979-1985 Atlanta Novelty Gerber Baby doll,  17" tall, made of vinyl and cloth, molded hair, sleep eyes.  It is unknown if, how doll is marked.

1980s Atlanta Novelty,

Gerber Baby doll, 17"

1981+ A.G.H. Telephone Pioneers of America, 1890s Bell Telephone Operator doll, 15" tall, a commemorative doll for Bell's 70th ? anniversary, jointed plastic body doll with vinyl head, rooted hair, heavy blue eye shadow, blue or brown sleep eyes, closed mouth, dressed in period clothing of a high necked collaered white blouse with brown neck tie, brown long skirt, belt and shoes, doll marked A.G.H. NY 1981.

There were three differently dressed dolls; the 1890s telephone operator with phone headset, a Bell line worker pant suit with a hard hat doll, a 1950s doll wearing a poodle skirt with headset, dolls came in either black or white versions.

1981 A.G.H. 1890s Bell Telephone Operator Doll, 15"