Ideal Novelty and Toy Company began in 1906 by 1938 they changed the company name
to Ideal Toy Company.
Ideal dolls are made of wood, cloth, composition, hard
plastic, vinyl and magic skin and are considered to be very good
In 1982 the Ideal
Toy Company was acquired by the CBS Toy Company, which later went out of business.
See below the many 1940s Ideal dolls identified
Antique to vintage Ideal Dolls For Sale, use the search box to type a specific
doll name, this is a category site
wide ebay search, so be sure to include your search term plus Doll or anything
you may want to purchase.
Good luck we hope you find the doll of your dreams.
Vintage 1940s Ideal Dolls Identified
Items shown below are for reference
Ideal Judy Garland doll,
21" tall, from strike up the Band. All composition
jointed body, brown sleep eyes, human hair brown wig, open
smiling mouth with four teeth. Has a rounder face than
Deanna Durbin (used the DD mold). Marked on head: Made in U.S.A.
Marked on back: Ideal Doll (backward) 21
1940 Judy Garland doll,
Ideal Magic Skin Baby Doll,
14-15" tall, all latex magic skin stuffed body baby doll, heads are usually marked
Magic Skin Baby Doll, 14"
Hedwig Dolls, 14" tall, unmarked, early ones
are composition and later ones of hard plastic,
based on Marguerite Lofft De Angeli (b. 1889
d. 1987) children's fiction stories from 1935-1950s, the
doll, wigs and clothing were designed and selected from the
books by her friend Hedwig Ryglewicz. Mrs. De Angeli the Grande
Dame of children's literature an illustrator in America,
was selected a Member of the Michigan Women's Historic Hall
of Fame in 1984 and won numerous awards for her books and
illustrations over the years and many school children will
remember her books that seem to be a staple of libraries and
The two ladies selected a generic unmarked
14" Ideal doll (looks similar to the Toni's and
some were the Mary Hoyer doll mold also initially made
by Ideal) and ordered 100 dolls, to make into the dolls that were portrayed
in Marguerite's books. The (9) dolls that were made; Lydia,
Suzanne, Elin, Hannah, Anelia, Cecelia,
April, Tadd & Yonie Wondernose (last two are both boy
dolls). These dolls were produced for 20 years,
while unmarked they did have a yellow and black wrist tag
that identified them.
Ideal Plassie Doll,
18 to 24" tall, baby doll with magic skin kapok stuffed body
with crier, molded
painted hair, sleep eyes. Doll was reissued in
1946-1947 with the cloth body, as shown.
1946 Ideal Plassie doll is 21" tall, hard plastic head
with sleep eyes, cloth stuffed body and upper legs,
plastic arms and lower legs, crier Marked: IDEAL DOLL
MADE IN THE U.S.A. PAT. No 2252077.
courtesy of Anne
with a cloth body 21"
1943 Ideal Honey Baby doll, 15" tall,
composition head and limbs, cloth body with crier, sleep eyes,
closed mouth, curly molded hair. Doll marked: 20 Ideal
Doll Made in USA.
1943 Honey Baby doll 15"
1945-1947+ Ideal Baby Beautiful doll, 17-27" tall,cloth body, composition flange head with molded hair,
distinctive two molded squiggly curls on her forehead,
(after 1949 the Baby Beautiful doll was made of hard plastic), partial composition arms
and legs, sleep eyes, open mouth. Doll is unmarked, but her
large forehead squiggle curl is unique and helps identify her.
This is the Baby doll that was shown in the 1947 Miracle on
34th Street, Christmasmovie, with young child star actress Natalie Wood.
1945-47 Baby Beautiful doll 27"
Two squiggly curls on forehead
Ideal Miss Curity doll,
18-22" tall, all composition jointed body, wigged, sleep eyes,
closed mouth, wears a nurse uniform, doll is unmarked.
There is also a 1953 Ideal Miss Curity doll made
of hard plastic, with the Toni body and markings, who is part of the Toni family
1945 Miss Curity doll 18"
Ideal Sparkle Plenty doll,
15" tall, hard plastic head, magic skin kapok stuffed latex body, molded and painted
or yellow yarn hair with sleep eyes and closed mouth; daughter
of Gertie Gravel and Bob Oscar Plenty (B.O. Plenty, lol) of the Dick Tracy comic strip,
marked; Made in U.S.A. Pat. No. 2252077.
1947 Sparkle Plenty doll,
Ideal Baby Coos doll,
14-16" tall, cloth or magic skin body, composition or hard plastic head, sleep eyes, molded hair,
closed mouth, marked on head: 14IDEAL DOLL, MADE IN U.S.A
or IDEAL DOLL MADE IN USA on back: Ideal Doll 14.
1948-1953 Baby Coos doll,
14" composition head
Ideal Brother Coos doll
is25" tall, is
a toddler with composition
head, chest plate, arms, legs, cloth body. He "Coos"
when you lay him back, brown painted hair with a curl in
front, brown sleep eyes, molded lashes. Mark on neck
is Ideal Doll, Made in USA.
Photo courtesy of Yasmin
Brother Coos doll, 25"
Coos doll, 25 - 30" tall,toddler cloth body with
hard plastic head and limbs. She "Coos" when
you lay her down, wigged, blue sleep eyes. Marked: IDEAL DOLL, MADE IN U.S.A
or IDEAL DOLL MADE IN USA.
courtesy of Patkan
Sister Coos Doll, 25"
Ideal Seventeeny Doll, 14
1/2 or 17" tall, all hard plastic jointed Toni like body, mohair
pigtail wig, sleep eyes, closed mouth. Believe these are
unmarked, rare doll.
ca. 1948 Seventeeny Doll, 17"
ca. 1948 Ideal Pre Toni
doll, 14" - several sizes, all composition jointed body,
Toni doll head mold, sleep eyes, real
upper lashes, painted lower lashes and painted facial features,
mohair wig, closed mouth. Unsure how marked, but think they used
just the Ideal Toy Corp. name, without the P #
marking of the later dolls, or unmarked.
courtesy of Dollolgy
ca. 1948 Pre-Toni doll, 14"
ca. 1948 Ideal Pre Toni doll - several sizes, all composition jointed body,
Toni doll head mold with mohair wig,
or see next doll, sleep eyes, real
upper lashes, painted lower lashes and closed mouth. Unsure how marked, but think they used
just the Ideal Toy Corp. name without the P #
marking, of the later dolls, or unmarked.
Toni doll, 19"
1949-1953 Ideal Toni dolls, 14-22
tall, all hard plastic jointed body, the earliest dolls wore a nylon wig
in various styles & hair colors, the later heads had
rooted hair, sleep eyes usually in blue, real upper eyelashes painted
lower lashes, closed mouth. This is the "Toni Home
Permanent" doll, there were lots of separate outfits
available, too. The smaller sized dolls have the same
head mold as shown above, but the big girl at 22 1/2" looks quite a
bit different than the smaller dolls.
The other dolls that used the Toni marked body are:
Harriet Hubbard Ayer, Miss Curity nurse, Mary Hartline, Betsy
McCall and Princess Mary. The
Ruth and Sara Ann dollsare
shown on the 1950s page.