1945 Ideal Baby Beautiful doll 18"
Ideal Novelty and Toy Company began in 1906 by 1938 they changed the company name
to Ideal Toy Company.
Ideal dolls are made of wood, cloth, composition, hard
plastic, vinyl and magic skin and are considered to be very good
Ideal was one of the first in their
industry to use plastic to manufacture dolls in 1942. By the end of
World War II, most all dolls were made of the new material, at least in the USA.
In 1982 the Ideal
Toy Company was acquired by the CBS Toy Company, which later went out of business.
See below the many 1940s Ideal dolls identified
Vintage 1940s Ideal Dolls Identified
Ideal Judy Garland doll,
21" tall, from strike up the Band. All composition
jointed body, brown sleep eyes, human hair brown wig, open
smiling mouth with four teeth. Has a rounder face than
Deanna Durbin (used the DD mold), doll mark on head Made in U.S.A.
Doll mark on back: Ideal Doll 21 (backward).
1940 Judy Garland doll,
Ideal Magic Skin Baby doll,
14, 16, 18 and 20" tall, all latex magic skin stuffed body, jointed at
the neck and shoulders, head is made
of the new hard plastic "Celanese Acetate" material, molded painted hair, sleep eyes, closed mouth, doll is usually marked
18, IDEAL DOLL, MADE IN USA.
Another Ideal doll with this same head mark, with
molded hair, has an open/closed mouth, the magic skin body also has jointed
Magic Skin Baby Doll, 14"
Hedwig Dolls, 14" tall, unmarked, early dolls are composition and
later ones of hard plastic,
based on Marguerite Lofft De Angeli (born 1889
died 1987) children's fiction stories first published from 1935 to 1946, the
dolls wigs and clothing were designed and selected from the
books by Marguerite's friend Hedwig Ryglewicz. Mrs. De Angeli the Grande
Dame of children's literature an illustrator in America,
was selected a Member of the Michigan Women's Historic Hall
of Fame in 1984 and won numerous awards for her books and
illustrations over the years, many school children will
remember her books that seem to be a staple of libraries and
The two ladies selected a generic unmarked
all composition 14" Ideal girl doll (some dolls were the
Arranbee Debu'teen mold, some were
the Mary Hoyer doll mold, also initially made
by Ideal) and ordered 100 dolls to make into the characters portrayed
in Marguerite's books. The nine dolls that were made are; Lydia,
Suzanne, Elin, Hannah, Anelia, Cecelia,
April, Tadd and Yonie Wondernose (last two are both boy
dolls). These dolls were produced for 20 years,
while unmarked they did have a yellow and black wrist tag
that identified them.
Hedwig Suzanne doll, 14"
Angeli & Hedwig page for more details
Ideal Plassie Doll,
18 to 24" tall, baby doll with a hard plastic head on a composition
shoulder plate so head can tilt and turn, composition limbs and a cloth stuffed
painted hair, sleep eyes, closed mouth. Plassie was reissued in 1946-1947
with a cloth body, full arms, partial legs, as shown. She also came with
magic skin limbs.
1946 Ideal Plassie doll is 21" tall, hard plastic head
with sleep eyes, cloth stuffed body and upper legs,
plastic arms and lower legs, crier, doll marked IDEAL DOLL
MADE IN THE U.S.A. PAT. No 2252077.
Plassie was reissued in the 1950s with vinyl limbs and as a
toddler doll in 1951.
courtesy of Anne
with a cloth body 21"
1943 Ideal Honey Baby doll, 15" tall,
composition head and limbs, cloth body with crier, sleep eyes,
closed mouth, curly molded hair, doll mark 20 Ideal
Doll Made in USA.
1943 Honey Baby doll 15"
1945-1947 + Ideal Baby Beautiful doll, 17-27" tall, cloth body, composition flange head with molded hair,
distinctive two molded squiggly curls on her forehead,
(after 1949 the Baby Beautiful doll was made of hard plastic), partial composition arms
and legs, sleep eyes, open mouth. Doll is unmarked, but her
large forehead squiggle curl is unique and helps identify her. Patented
This is the Baby doll that was shown in the 1947 Miracle on
34th Street, Christmas movie, with young child star actress Natalie Wood.
1945-47 Baby Beautiful doll 27"
two squiggly curls on forehead
Ideal Miss Curity doll,
18-22" tall, all composition jointed body, wigged, sleep eyes,
closed mouth, wears a nurse uniform, doll is unmarked.
There is also a 1953 Ideal Miss Curity doll made
of hard plastic, with the Toni body and markings, who is part of the Toni family
1945 Miss Curity doll 18"
Ideal Sparkle Plenty doll,
15" tall, hard plastic head, magic skin kapok stuffed latex body, molded and painted
or yellow yarn hair with sleep eyes and closed mouth; daughter
of Gertie Gravel and Bob Oscar Plenty (B.O. Plenty, lol) of the Dick Tracy comic strip,
doll mark Made in U.S.A. Pat. No. 2252077.
1947 Sparkle Plenty doll,
Ideal Baby Coos doll,
14-16" tall, cloth or magic skin body, composition or hard plastic head, sleep eyes, molded hair,
closed mouth, doll mark on head: 14 IDEAL DOLL, MADE IN U.S.A
or IDEAL DOLL MADE IN USA or a backward 2 or S. Some dolls mark on back Ideal Doll 14.
1948-1953 Baby Coos doll,
14" composition head
Ideal Brother Coos doll
is 25" tall, is
a toddler with composition
head, chest plate, arms, legs, cloth body. He "Coos"
when you lay him back, brown painted hair with a curl in
front, brown sleep eyes, molded lashes. Doll mark on neck Ideal Doll, Made in USA.
Photo courtesy of Yasmin
Brother Coos doll, 25"
Coos doll, 25 - 30" tall, toddler cloth body with
hard plastic head and limbs. She "Coos" when
you lay her down, wigged, blue sleep eyes. Doll mark IDEAL DOLL, MADE IN U.S.A
or IDEAL DOLL MADE IN USA.
courtesy of Patkan
Sister Coos Doll, 25"
Ideal Seventeeny doll or Pre Toni doll, 17", several sizes, all composition jointed
body at neck, shoulder and hips, Toni head mold, mohair
wig, sleep eyes, real upper lashes, painted lower lashes, closed mouth, dolls are
unmarked, came with a hang tag shown at left; An Ultrafine Products, An
Ideal Doll, Made in U.S.A. By, Ideal Novelty & Toy Co, Hollis, 7 New York.
ca. 1948 Seventeeny Doll, 17"
ca. 1948 Ideal Pre Toni doll, 19"
- several sizes, all composition jointed body,
Toni doll head mold, mohair wig, sleep eyes, real
upper lashes, painted lower lashes, closed mouth, doll is marked Ideal Toy Corp.
or unmarked, doll came with same hang tag as shown
above; An Ideal Doll.
Toni doll, 19"
ca. 1948 Ideal Pre Toni
doll, 14" - several sizes, although this doll and the above two
composition dolls have a Toni head mold, they were not sold as named Toni dolls
as of yet, this one is now all hard plastic jointed body,
Toni doll head mold, sleep eyes, real
upper lashes, painted lower lashes,
mohair wig, closed mouth, dolls are unmarked or marked only Ideal Toy Corp.
on back on neck, came with same hang tag as above two dolls; An Ideal
courtesy of Dollolgy
ca. 1948 Pre-Toni doll, 14"
1949-1953 Ideal Toni dolls, 14-22
tall, all hard plastic jointed body, the earliest named Toni dolls wore a nylon wig
in various styles and hair colors, later heads have
rooted hair, sleep eyes usually in blue, real upper eyelashes painted
lower lashes, closed mouth.
This is the "Toni Home
Permanent" doll, there were lots of separate outfits
available, the smaller sized dolls have the same
head mold as shown on the above doll, but the big girl at 22 1/2" on right looks quite
a bit different.
The other dolls that used the Toni marked body are:
Harriet Hubbard Ayer, Miss Curity nurse, Mary Hartline, Betsy
McCall and Princess Mary. The
Ruth and Sara Ann dolls are
shown on the 1950s page.
Here's a full page of some of
the various sized and tagged
Toni doll clothing.
Toni doll, 22 1/2"
Toni doll sizes are marked:
14" marked P-90, 16"
marked P-91, 19" marked P-92, 21" marked
22 1/2" marked P-94 a rare size