Ideal Toni doll, 14" tall doll marked P-90

The Ideal Toni doll was introduced in 1949 as an advertising doll for Toni Home Permanent.

Toni is made of all hard plastic, has a jointed body, the earliest dolls wore a nylon wig, she has sleep eyes usually in blue but other colors too, real upper eyelashes, painted lower lashes, a small rosebud painted closed mouth and was a loved doll by many little girls and today by doll collectors of all ages.

Toni dolls are almost always found marked as follows:

P-90 = 14", P-91 = 16", P-92 = 19", P-93 = 21", P-94 = 23" tall